Sunday, December 11, 2011

Improving Your Focus

Today I came across a new camera called the LYTRO camera. Basically it allows you to take a picture and then choose what you focus on later. The LYTRO website shows some of the amazing reviews that the camera has recieved. Popular Science said that "digital cameras have consistently and dramatically improved... but those changes have been incremental compared with the leap taken in Lytro's light-field camera." Popular Science even gave the LYTRO camera the 2011 innovation of the year. 

All of this high praise made me think that this was photography's liberator of the people. Helping normal people to create more professional looking pictures. This was until I looked around a little more and found a blog post by Chase Jarvis, a professional photographer, who said in his blog that LYTRO's technology combined with other technologies that are being developed could truly lead to something amazing.

The part that I found interesting was when Jarvis backtracked a little, saying that the LYTRO technology could create amazing pictures "Unless… your pictures have no focus." He says in order to make your pictures stand out from the crowd, you need to focus on subject, content, meaning, and artistic vision. This LYTRO is a photographic tool. It does not manufacture amazing pictures for you.  Below is a video by another pro photographer Jared Polin. In this video, he points out some flaws of the camera. Just like Chase Jarvis, he talks about how people take photos with bad composition but overlook it because they can choose what to focus on. 





cropped with SnipSnip

It's interesting that the professionals just view the camera as another trend and that it won't improve the quality of images people take, but on the other hand non-professionals are singing the cameras praises and saying that it improves their photography. After seeing the video, I have to side with the professionals. Just because new soccer cleats come out that are 50% lighter doesn't mean that wearing them will make you a better player. Pros are pros for a reason. Instead of trying to find a shortcut to the professional level, you have to find a way to separate yourself from the rest because if the camera had the possibility of turning you into a professional, you have to think everyone would have one.

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